Skincare that will help you beat the heat 

There's nothing quite like a perfect sunny summer day, right? After all, we need the sun both psychologically and physiologically. The rays from the sun promote synthesis in the body of such important substances as the "hormone of joy" serotonin and vitamin D, which is necessary for the normal absorption of calcium.

However, if you stay in the sun too much, it can have negative effects. Intense exposure to ultraviolet radiation leads to dehydration of the skin, reducing its tone and elasticity, and ultimately provoking the appearance of wrinkles.

To keep the skin fresh, soft and smooth under the summer sun, you need moisturizers that regulate its water balance at the cellular level. BEAUTY products are designed to restore an optimal level of hydration and to restore a radiant, rested look.

In summer, pay close attention to:
- BEAUTY Moisturizing Elixir Spray - use it in the morning and evening, after cleansing the skin, as well as during the day, especially if you spend a lot of time in the sun or in air-conditioned rooms;
- moisturizing milk;
- BEAUTY silk facial mask - apply it 2-3 times a week on cleansed skin to restore its tone.

In hot weather the skin requires regular cleansing, which should be both deep and very delicate at the same time.

That’s why the BEAUTY line is perfect:
- BEAUTY foaming face wash;
- BEAUTY face milk;
- BEAUTY calming facial toner.

These three products were designed to provide deep and delicate care for your skin.